When Instagram came with the change of its logo, the world was divided in two groups. Of the 400 million users of the app, half were all praise with the change while the other half was taken aback. But it was not just the logo desihttps://www.pexels.com/photo/man-wearing-black-and-white-stripe-shirt-looking-at-white-printer-papers-on-the-wall-212286/gn and color that was changed. It was a sign that the app was going through a makeover.
‘Give your business a makeover to be more productive. Switch to ProofHub.’
Instagram came up with this change because they wanted to change their core philosophy. They wanted to go more global. Whatever their thought was, they were pretty clear that Instagram was no longer just another photo sharing app, so they gave it a makeover. It was important for their growth.
Why I am sharing this example here? Well, I’m sharing this example just to raise the point that not everyone is always going to be happy with what you do. No matter how popular or big you are, when you change something with your brand there will always be mixed reactions.
To create a thriving business, you need to embrace this fact. That’s pretty much the same case with every business. When you start a business and when you are a few years down the line, things are not the same. You need to change — and your business ideology needs to change accordingly.
Here is a look at some of the reasons that will help you understand why every business needs a makeover to sustain growth with changing times -
Goals have changed
You started off your business with a few goals in mind. And I’m pretty sure you were able to achieve them during the course of time. But, are you still stuck with the same goals?
I’m sure not. The financial profits that you had thought of making during those initial days would not be the same anymore. Am I right? And, you are not going to achieve those goals by working on the same philosophies with which you started.
Audience have changed
In today’s dynamic business scenario, the key to success is to understand the evolving behavior of your audience. This can be tough, but if you want to create a thriving business then you need to understand the dynamics of audience behavior. Get to know how they have evolved over the years. Study their behavior and you will get to know that customer behavior is not the same anymore.
And, this will give you a clear idea as to why your business needs to go through a makeover.
Market has changed
Do people recognize your brand in the market? That’s the one question you need to ask yourself to know how successful your business is. In this world of internet, social media and online marketing, if your brand does not have a market presence then you can never succeed as a brand. And, you cannot make that presence felt unless you evolve your core marketing philosophies.
Moving your marketing efforts from hardcore selling to more of storytelling and relationship building is the need of the hour. You need to give your marketing strategies a makeover according to these changes to ensure that it thrives in the market.
If you have been failing to meet the goals you had set up for your business, it does not mean you need to throw the white towel and give up. It only means that you need to come up with a strategy to keep your business’ speed up with the changing time.
And, giving your core business philosophies a makeover can be the best way to begin with. After all, a business is all about customers. And, to keep your customers happy you need to change according to their changing needs so that you can offer what they want.
That’s exactly what a makeover will help you to achieve!
“Want to become a leader who gets things done? Start using ProofHub.”
I’m going to host my next Twitter Chat on 17th August on the topic — LinkedIn Marketing. Would love to see you participate.
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Vartika Kashyap currently runs the marketing team at ProofHub — a project management software for teams of all sizes. She is a seasoned marketing professional who is an expert in digital marketing and entrepreneurship. She’s been featured among LinkedIn’s Top Voices for the year 2016. Connect with Vartika on LinkedIn, Medium and Twitter.
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Originally published at LinkedIn