Simon Says! — The Best Way To Succeed Is To Have No End Goal

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If you’re wondering — ” Simon who?”, here is what (and who) I am talking about.

Simon Sinek, a motivational speaker and author of “Start With Why: How Great Leaders Inspire Everyone To Take Action”, has an interesting idea that’s worth debating. Simon thinks running an organization should be a journey without a final destination. He believes that the goal of a business shouldn’t be to win but to survive — even if it appears that you’ll hardly make it to the end.

To a fair extent, I agree with Simon’s theory.

In business, the one and the only reason why we do what we do is to be successful. SUCCESS is the just cause and the end goal for many businesses and brands. However, this end goal often requires making decisions that sometimes impede conventional entrepreneurial imperatives, like growing and achieving success at any cost. But that’s not the right way to run a business, right?

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Well, on that note, let’s hover our heads around the infinite-minded leadership model.

“The infinite-minded player understands that sometimes you have a better product and sometimes they do… There’s no such thing as being the best…because in the infinite game there’s no such thing as winning business. The goal is to outlast… outdo yourself.” — Simon Sinek

In simple words, let’s take a look at how a business can smoothly operate without having an end goal.

Here are the five ways you, as a leader, can lead an organization or a team with an infinite mindset:

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When you’re playing in the business world by the infinite rules, you advance a cause that people are willing to achieve by all means. Now, the just cause is an ideal vision of the future you’ve committed your products, company, and future to.

Here’s how Simon explained it: “America still is trying to provide that all people are created equal… we’re making steps towards that ideal vision of the future that does not yet exist. It’s the same in business”. He further added, “You can tell companies to offer something bigger than the products they sell. We make sacrifices, take frequent business trips, work long hours. Sometimes, we can make more money elsewhere, but would rather stay here because it feels worth it.”

2. Focus on fostering trusting teams

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Did you know that 99% of employees fail to meet the desired performance standards because their leadership hasn’t created a trusted work environment? Well, that’s true. Most managers and leaders are so focused on achieving their goals and visions for the future that they neglect the importance of fostering a trusting team.

The thing is — if the management doesn’t treat each employee as a trusted, valued team member, things aren’t going to work. Provide your team the right environment with the right set of tools to work with and you will see what I am talking about.

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3. Learn to admire worthy rivals

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Believe it or not, there’s nothing more motivating than competing with a worthy competitor. However, here is the condition, you must learn to use your admiration of them for your own improvement. According to infinite-minded leadership, trying to beat your competitors is a complete waste of time and resources. An organization and a leader should always admire their worthy rivals and constantly improve to stay in the game by overcoming their weaknesses.

4. Always practice existential flexibility

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Here’s one suggestion that most managers and leaders are likely to resist. Simon says, instead of pouring all your energy into protecting your future, practice some existential flexibility in the current moment. No matter how much you have invested to make your company move to reach its end-goal, you and everyone else in your company need to cultivate an openness towards the present moment to really achieve a better future.

Being a marketing manager at ProofHub, it is my duty to test new and often awkward leadership models. Frankly, so far, I just have a rough stretch for how I am going to incorporate Simon’s infinite-leadership theory to my business management and team management strategy. But I have my hopes up and I think it’s going to work out quite fine. Hopefully, I have given you some good starting points to do the same.

Go, give it a try. And don’t forget to tell me how it worked. Share your comments below!

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Written by

Chief Marketing Officer@ProofHub. Featured writer on LinkedIn. Contributor at Elearning Industry, Dzone, Your Story and

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